LAZ SIS - CHUSEOK- KGC CHEONG KWAN JANG



Korea Ginseng CheongKwanJang is Korea’s leading red ginseng brand with over 120 years of tradition. Through 120 years of manufacturing know-how and strict quality control, KGC prides itself on craftsmanship that has upheld the reputation of Korean ginseng for thousands of years. 




 KGC CHEONG KWAN JANG
 MID-AUTUMN FESTIVAL
SHOP IN SHOP KEY VISUAL






The key visual on middle of Sep 2021 for the Lazada Brand Mall of  KGC Cheong Kwan Jang, we would like to focus on Mid - Antumn Festival:
1. The healthy gift for whole family.
2. The mood : Asia festival - night - moon.
3. Included image of KGC Cheong Kwan Jang Global Ambassador - Actor Lee Min Ho.


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KV based on the element in the packaging's Gift Box to create the concept. 


Brand:  KGC Cheong Kwan Jang 
Designer : Tú Trần 
3D mockup packaging: Tùng Sơn
Marketing Content : Tú Trần - Tuấn Trần
Planning: Tuấn Trần
Leading project team by Ms. Sung Eun Chin


LAZ SIS - CHUSEOK- KGC CHEONG KWAN JANG
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